2016
Iheartblob
Aleksandra Belitskaja, Ben James and Shaun McCallum

"As architects, we are told from an early point that the end goal is often building. However, early on, we align ourselves with the notion that architecture can be many things beyond the physical representation. With that said, we enjoy the connection between the digital, which challenges notions of form, colour, interaction and animation, and that of the physical. The liminal space inbetween is a key point of interest for our research and practice. Developing a narrative for architecture which transcends across the digital and the physical will continue to be core for our thinking."

Ahuja, Anmol. "Iheartblob on Locating the Architectural Object in a Mixed, Extended Reality." Stir World. July 5, 2022. https://www.stirworld.com/inspire-people-iheartblob-on-locating-the-architectural-object-in-a-mixed-extended-reality.